Holiday shoppers are targeting electronics items at a frantic pace in 2011. According to new consumer data recently unveiled by price comparison site and social commerce solutions provider SortPrice.com, the most sought-after items are the iPad 2 and Samsung HDTVs.

Hot holiday gifts: iPads, iPhones and HDTVs

“Gadgets and tech items have grown in popularity in recent years, but even we didn’t expect to see this,” says SortPrice co-founder and CEO Doron Simovitch, referencing the category’s dominance in his company’s annual list of most popular holiday gift items. “Not only do you have consumers actively seeking out electronics, but it would also appear that many shoppers who are on the fence about what to buy are turning to the category to fill their shopping lists this year.”

Electronics account for half of the overall top 10 products on this year’s list of most sought-after holiday gifts, which SortPrice compiles annually by collecting and analyzing site traffic and user searches.

For 2011, the complete top 10 list is as follows, based on roughly 42,000 user searches on SortPrice.com between Black Friday and Sunday, December 11:

• Apple iPad 2
• Samsung HD televisions
• Assorted UGG boots
• Apple iPhone
• Beats Headphones by Dr. Dre
• Tory Burch handbags
• Call of Duty—Modern Warfare 3 for Xbox 360
• Leap Pad Explorer
• Women’s footwear from Jessica Simpson
• North Face men’s outerwear

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