The scoop
on serum

Do you have skin problems and want immediate results? As the weather changes to spring, is your moisturizer enough? Are there skin problems you need rectified? Well, look no further… the magic word is serum.

Corrective serums are concentrated formulations designed to prevent and correct specific skin concerns and conditions. Clinically proven to improve issues such as hyperpigmentation, wrinkles, acne, redness, excess oil and more, these powerful serums are essential for achieving optimal skin correction. Serums can contain approximately 10 times more biologically active substances than creams, providing quicker and more effective results.

Dr. Ronald Moy, board-certified dermatologist says, “Serums are typically more potent than creams or moisturizers, making them integral to any corrective skin care regimen. While many women don’t incorporate serums into their skincare regimen until their 30s and 40s, it is advisable to start early, as sun damage wreaks havoc on your complexion, no matter how old you are. Your early 20s is an ideal time to start using a serum that suits your skin type. Younger women can benefit from serums with marine extracts, and peptides also help support the health and production of your own stem cells, which stimulate collagen production for healthy, younger-looking skin.”

1

Décolletage

What were all the starlets wearing at the Oscars on the red carpet? Final Finish Body Serum by Aromatherapy Associates ($62), a collaboration with famed fashion designer Roland Mouret. It is an intimate, sensuous, hydrating serum which absorbs easily and is infused with natural light-reflecting particles, leaving the skin with a subtle glow. Evening primrose and jojoba nourish and protect, geranium flower oil improves circulation, jasmine and neroli uplift, vetivert and ylang ylang soothe, mixed with hints of rose, vanilla and tuberose to create a warm and exotic veil over the skin.

2

Skin brightening

Lighten and brighten with Phytomer White Lumination Spot Correction Brightening Serum ($98) . It helps reduce the appearance of dark spots with advanced marine ingredients and vitamins C and E. This ultra-light fluid visibly improves the radiance of the complexion when used directly on dark spots, or to illuminate the complexion over the entire face, neck and décolletage. Brown algae and sea lily work within the skin, reducing the production of melanin and limiting the transfer of melanin into skin cells.

3

Luminosity

“East meets West” anti-aging line, Lily Herbceuticals’ Skin Luminous Serum ($87) fits the bill. This unique and highly effective anti-aging product is loaded with the most rare and potent Chinese herb — the Tibetan Snow Lotus. Retinol, peptides and collagen provide the perfect complex to deliver clinical strength anti-aging remedy without irritation, penetrating faster and deeper into the skin to generate instant and long-lasting results.

4

Hormonal Aging

Age Diffusing Serum by Murad ($74) is a clinically proven, skin-firming formula which uses AHAs to reduce the appearance of medium to deep wrinkles while improving elasticity, inhibiting degeneration of collagen and delivering essential moisture to plump and reduce sagging. Shiitake mushroom extract firms and conditions, while iris and clover flower extracts protect and reinforce the skin’s barrier function.

5

Revitalizing

Elemental Herbology’s Cell Food Serum ($76) helps boost, protect and repair undernourished skin. This anti-aging powerhouse of proteins, vitamins A, C and E, an intensive dose of antioxidants, moisturizing pomegranate, texture-improving Kombucha, softening lecithin and reparative nutrients helps stimulate collagen and elastin production to restore vitality, radiance and reduce the prevalence of dark spots, fine lines and wrinkles. Cell Food is ideal to help counter the effects of air travel, central heating, pollution, cold winter winds and excessive summer sun.

6

Anti-wrinkle

MyChelle NoTox Anti-Wrinkle Serum ($55). Powerful antioxidants and a unique multi-peptide blend improve skin texture while reducing the appearance of lines and wrinkles. Expect reduction of wrinkle volume by 21% and wrinkle depth by 19% in eight weeks. This serum stimulates epidermis regeneration and collagen formation as well as improves skin’s strength. Skip the Botox!

7

Instant results

Try NIP + FAB No Needle Fix — a revolutionary plumping and volumizing serum that fills fine lines, smoothes wrinkles and reduces the appearance of imperfections for younger, firmer-looking skin. It also provides lifting, intensive plumping and improves skin’s overall tone and elasticity.

8

Postpone

Combat signs of aging with LaVie Organique Serum ($120) Formulated to rejuvenate, hydrate, balance and revitalize the skin, this potent serum lessens the appearance of fine lines, wrinkles and other signs of aging. A concentrated mix of nutrients — red algae, olive extracts, white tea, sea buckthorn, rosehips and vitamin A — help to promote healthy collagen while boosting cells and immune system.

More on healthy skin care practices!

Skin care, diet, lifestyle: A holistic, anti-aging approach
How skin affects self-confidence
Serums and anti-aging: Best serums on the market